Everything you wanted to ask about automated Google Ads

Google Ads is confusing and difficult to use. These are the questions business owners ask us most before handing the daily work over to Zevrion.

What is AI automated Google Ads management?

It's a system that does the daily account work a Google Ads specialist would do — reading the search terms report, blocking wasted queries, watching your impression share and why you lose it, pacing budgets, refreshing ad copy and matching landing pages to search intent — automatically, every day, instead of once a month.

Do I need to understand Google Ads to use Zevrion?

No. Zevrion is built for business owners who find the Google Ads interface confusing. You connect your account, and Zevrion explains in plain English what's working, what's wasting money, and what it wants to change. Every recommendation has a one-click approve or dismiss.

Does Zevrion actually change my live Google Ads account?

Yes — when you allow it. Approving a negative keyword adds it to a shared negative list in your real account immediately. Budget changes update your real campaign daily budgets. New ad copy is published as a paused responsive search ad so you can review it before it runs. Every live change is written to a change log inside Zevrion.

Can I stop it changing anything automatically?

Yes. There's a master switch in Settings — "Recommendations only, never auto-apply" — and it is on by default. With it enabled, Zevrion will never touch your account without you clicking approve.

How do I connect my Google Ads account?

You sign in, go to the Connect page and authorise Zevrion with your Google account. It takes under five minutes and uses Google's official OAuth flow — we never see or store your Google password. You can revoke access at any time from your Google account settings.

Does it work with a Google Ads manager (MCC) account?

Yes. Zevrion reads your account hierarchy and lets you pick which child account to manage. The Scale plan supports managing multiple accounts side by side.

How much does it cost?

Starter is £149/month for one account with up to £5k monthly ad spend. Growth is £399/month for multiple campaigns up to £25k monthly spend. Scale is £999/month for multiple accounts up to £100k monthly spend. Every plan includes a 14-day free trial.

How does the 14-day free trial work?

You get full access for 14 days. Cancel any time during the trial and you pay nothing. If you don't cancel, your monthly plan starts on day 15. There's no contract — you can cancel whenever you like.

How is this different to hiring an agency?

An agency typically charges £500–£1,500 a month or 10–20% of your ad spend, and reviews your account weekly or monthly. Zevrion does the same checklist daily from £149 a month, and shows you every change it makes.

Is Zevrion affiliated with Google?

No. Zevrion is an independent tool that connects to your account through the official Google Ads API. Google Ads is a trademark of Google LLC.

What happens to my data if I cancel?

Your Zevrion account switches to read-only at the end of your paid period and we stop syncing. Any changes already made in your Google Ads account stay there and remain yours — including your negative keyword lists.

How quickly will I see results?

Wasted-spend blocking takes effect the moment a negative keyword is added, so the saving is immediate. Bidding and conversion changes need data to settle, so give budget and copy changes a couple of weeks before judging them.